Saturday, 28 November 2009

Sometimes I wish I was born in the fifties....

Our final project of 2009 is now underway - batch production. Make 5 books for 5 pounds, and look at the word 'book' in the loosed sense of the term. It's such a lovely project that was introduced to us by the incredible Professor George Hardie, who was responsible for this

amongst so much more amazing work. After the lecture, a few of us were discussing it and I just thought about how I almost wish I had been brought up 4 decades earlier, and been working at the time George Hardie was. People asked why, and I felt it was because you could design things - posters, album sleeves, books, and that on its own was enough. 

You could be a master craftsperson of the printed page, and no one cared if you could make a flashing-glittery-viral-interactive-social-network-integrated-ad-campaign. I don't resent screen based design or the progression of technology - without this need to make better our ways of disseminating information, the printing press would never have been invented in the first place. Neither am I denying the environmental consequences of print. However it's nice to spend sometime recalling the beauty what what is seen by many as a dying artform. 

This is what I plan to do in my book, through the use of both collages of classic diagrams and manuals plus my own photographs which I will be taking on Wednessday when I travel to the Newsquest print centre in Southampton for research. 

Personally I'm hoping that even though there will be less printed media in the near future, it will mean what is printed will be better quality and designers will have to think much harder about it. Maybe those who take the time to learn the process inside out, will be all the more valued. As to whether this will actually happen, I'm guessing my generation of designers will be the ones to find out.

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