Sunday, 28 February 2010

Soundwaves Festival Rebranding

We were briefed by the Brighton experimental music festival, Soundwaves to give them a complete image overhaul, which they were well in need of looking at the previous publicity material they had been using. Working collaboratively with Kelly Satchell, in just 4 days came up with this concept, based around abstract imagery from photograms. Here a just a few of them:

We then developed this into the brand, our key ideas being to reference the Fluxus art movement but retaining accessibility through colour and typography. Very hectic over such a short timescale, but made me realise how much better I work when under pressure. There was some really amazing work across the course group — weeks like this one make me super proud to be in Brighton :). The logo was developed from the dots punched in an old pianola scroll found in a junk shop.

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