Pinatas, string, bathtubs, paper explosions and ice creams were all thrown into the ideas pot by Sally and myself in response to the very open open day poster brief last week......however we settled on the [seemingly] more simple concept of cracking open a chicken's egg....
A make shift studio set-up in my room was assembled for some test shots, with some of the results being rather lovely...
The concept is one of freshness, vibrancy and new beginnings, releasing the good stuff inside, encouraging people to make mistakes in their creative development ("you can't make an omelet without cracking eggs") etc etc, that in Brighton you can "break out of your shell" and experience a "free range education" – we could go on. The real challenge was to get an amazing image to back this up.
Several hours and too many eggs later, and as we are adding the type, it's all starting to come together.
After the final crit, one teams design will be chosen and 500 copies will be sent out to collages across the country.....fingers crossed......
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